Aesthetics for Men

Updated: Mar 31

In our latest blog we explore men’s health and wellbeing within the aesthetic industry.

The issue of men’s mental health and well being has been a widely discussed subject in recent times. With men’s health month in June, what better time to discuss the benefits of men having the opportunity to express who they are, boost their confidence and define their best versions of themselves.

With this in mind, let’s take a look at the role of the beauty and cosmetics industry. Traditionally speaking this sector has not been largely associated with men – it is only in recent years that the male grooming industry has exploded onto the market. However, the male beauty and cosmetics industry has quickly extended into non-surgical aesthetics, with filler and botulinum toxin treatments for men becoming ever more popular. Reasons for changing male attitudes could include a general acceptance and normalisation of treatments in society, along with increasingly competitive working environments in which men want to look and feel their best.

With responsible, safe and ethical practice always at the forefront of our minds, providing non-surgical procedures specifically designed for men can actually be beneficial. An experienced practitioner can not only provide aesthetic enhancement and anti-aging solutions but also improve emotional wellbeing for male patients. Men say they feel more confident following many of the treatments we offer at Jouvence Aesthetics.

What can non-invasive cosmetics do for men?

Many men might not realise what treatments are on offer and the subtle enhancements that can be achieved. Gone are the days when dermal fillers and botulinum toxin treatments meant big lips and an expressionless forehead. Aesthetics has advanced significantly and today it is a fine-tuned art form using non-surgical products to enhance features, add definition and create alignment. For men this might mean reversing signs of aging, contouring the face or enhancing masculine features.

Rather than just looking at one specific area, we are looking at the face as a whole. This is a really useful approach for men’s treatments because often clients don’t have a specific idea in mind – rather they generally want to look younger or more masculine. With this it is also important to take a comprehensive view on a patient’s treatment plan. Rather than just considering the treatment itself we would be taking into account changes in lifestyle choices that may age or damage the skin such as smoking, sun exposure, drinking alcohol and dietary choices as well as looking at their skin care regime.

Treatments for men


Over time most men develop wrinkles on their forehead and around the eyes. For instance a deep frown line is very common, often caused by years of computer use and continuous squinting. ‘Bro-tox’ (aka, ‘Botox’ for men) can be used to smooth out these unwanted lines, providing youthful yet natural results.

Injections can also be used to treat chronic migraines, hyperhidrosis (excessive sweating) of underarms, hands, feet, Bruxism (jaw clenching & teeth grinding) to improve both physical & mental well being.

Jawline enhancement

The perfect treatment to add definition, structure and shape to the male face. Dermal filler can be placed at specific points in the jaw to create a more chiselled, masculine jawline.

Chin filler

Lower face contours and strong chin definition are aesthetically important to a lot of men. This dermal filler treatment is a way of improving these areas and is particularly useful to help enhance the jawline and side profile.

Tear trough filler

The stress of everyday life and effects of ageing can lead to tired, overworked complexions and hollowness under the eyes. Carefully placed dermal filler can be used to re-volumise and restore this area, achieving a rejuvenated, refreshed appearance. In many cases patients should also evaluate their skin care routine and lifestyle as simple tweaks can also really help to rejuvenate tired skin.

Non-surgical facelift

For many male patients it is the general effects of ageing that they find bothersome. In some cases this can cause a real crisis of confidence for both men and women. The non-surgical facelift is designed to mirror the effects of its surgical counterpart, by reclaiming that youthful appearance patients want. While the word ‘facelift’ may conjure up images of unnatural, drastic results, the non-surgical treatment is designed to address cheek structure, volume and definition, eye bags or hollows, nasolabial lines, jowl lines and jawline definition whilst maintaining natural looking, subtle results.

Acne treatment & skin care

Acne is common during teenage years, but can sometimes last into adulthood. Other conditions, such as Rosacea, open pores, dry skin & dermatitis can all be improved with the appropriate skin care. Jouvence Aesthetics offers ZO Skin Health consultations to assess & prescribe for your skin & The Perfect Peel to improve fine lines & pigmentation.

Removal & Treatment of skin lesions

The development of skin lesions is a common result of the natural ageing process, particularly if you have had a lot of sun exposure over the years. Jouvence Aesthetics offers treatment & removal for conditions such as skin tags, skin warts, moles, sebaceous hyperplasia & Seborrheic keratosis. Treatment is carried out with cryotherapy (freezing) or electrocautery (heat).

As you can see there is a vast spectrum of non-surgical procedures that are ideal for male patients. With so many options out there and what can feel like a minefield of cosmetic practices, the important thing for men, as with all patients, is to do their research. Finding a clinic that has the expertise, experience and knowledge to cater for your individual aesthetic expectations and provide safe, honest, trustworthy advice is absolutely paramount.

For advice, assessment or consultation make an appointment to see Registered Nurse Moira Grobicki at Jouvence Aesthetics in Middlewich.

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